Learn the art of TikTok advertising with TikTok Academy | The StartUp Marketer posted on the topic | LinkedIn (2024)

FAQs

What type of advertising does TikTok use? ›

The main TikTok ad placements include: In-Feed Ads: Native video ads that appear in users' For You feeds alongside organic content. These ads can be up to 60 seconds long and are skippable. Users can interact with the ads by liking, sharing, or commenting on them.

Specifically, for TikTok, research conducted by its Marketing Science unit suggests 50% of the impact from a TikTok ad is realized in the first 2 seconds, and the first 6 seconds capture 90% cumulative impact on Ad Recall and around 80% for Awareness.

Most TikTok ads work on an auction model, where users specify a bid and daily spend limit for their campaigns. However, users can also use TikTok Promote to turn organic content into a paid advertisem*nt.

TikTok uses a cost per mile (CPM) metric to charge for ads. This roughly translates into the advertiser paying 10 dollars or 9 pounds for every 1,000 views. If you want to start an advertising campaign, that will cost a minimum budget of 500 dollars or 410 pounds.

Amazon, Apple, Comcast, DoorDash, and The Walt Disney Company spent the most money advertising on the platform in 2023. On average, 11,800 companies spent $318 million per month. Ad spend climbed throughout the year, hitting $896 million in Q2 and $962 million in Q3.

TikTok pays according to authentic views and engagement levels, meaning that the more creative and engaging content you post, the more you're rewarded. Aside from joining the Creativity Program, you can also use its ad platform to run native ads on a user's feed.

How much does TikTok pay creators? It's estimated that TikTok pays around 2 to 4 cents per 1,000 views on a video. That's all thanks to the TikTok Creator Fund.

Is it illegal to advertise on TikTok? ›

TikTok is not a place for illegal traffic or trade, or an unofficial market (Black or Gray markets). We do not allow the trade or marketing of regulated, prohibited, or high-risk goods and services.

It's free to create a TikTok Business account, but it's not free to run ads on the platform.

Note: In some regions, this setting may be referred to as Use of TikTok activity for ad targeting. You'll always see ads on TikTok based on what you do on TikTok or other data described in our Privacy Policy.

There are five main TikTok ad formats for businesses to consider: TikTok TopView, Full Page Brand Takeover Ads, TikTok In-Feed Ads, Branded Hashtag Challenge, and Branded Effect. Each TikTok ad format offers unique opportunities for businesses to showcase their creativity and reach new audiences.

TikTok ads work by targeting viewers based on demographics, interests, and behaviors. Advertisers can create ads in the form of video, image, or hashtag challenges. The ads are then shown to the target audience in the form of sponsored videos, ads in the For You feed, hashtag challenges, or promoted trends.